I'm just thinking if we put that money in, then we've only got a little bit of money to go to pay a delivery.

Yeah.

We'll start to pay some more.

No, we'll do it.

No, I think, like you said, I think just speak to them first and give them an idea.

Yeah, what's the option if they would compromise for the last month, selling it less or cheaper?

Possibly they would do cheaper rather than...

But there's only six months, it's...

Yeah, but if they secure the next one and the next one is you got investors

and he would pay even for this one in condition if he could have...

In future.

In future, then you don't lose anything.

No.

Rather than just losing it all.

I agree.

And for cash and carry...

For cash and carry, it's a niche item.

Unique, yeah.

Either if you decided to carry on cash and carry or do something else.

If you decided to carry on cash and carry, you've got a niche item.

If you don't decide it, then you can have something and just keep...

Wholesale it.

Wholesale it or just, I don't know, have something on it, pass it to them all or something,

you know.

Still, it's something because better to have it to not have it as a gift.

I agree.

And if you go to that point, I might consider if I could by that time, at the same time,

distribute it, selling and part-investing.

No, of all the products, that's the most important one, definitely.

Yeah, because as you said, you were selling it to Dell Italia, you were selling it to

good distributors for the quality one.

Well, it did start to decline a bit as well, mainly because of the price.

So you...

So they increased the price suddenly too much by that time.

Because by that time, you suddenly start to increase it to 20 pounds, to be honest, it

pissed me off as well.

Because everyone...

Yeah, but even then, the margin was even less than it was before, when it became...

No, by that time, it was, I think, then you couldn't get much and then you increased

the price to...

No, still, it went like that, it went...

It went, we were struggling and your dad came in and started putting all the prices

up.

Yeah.

For everything.

Yeah.

That's what happened.

Yeah, but the last one, it went, it jumped from about 12 pounds to 15.50.

Yeah, but it was...

No, then suddenly it jumped into 20 pounds.

Yeah.

No, the cost went from...

And the cost, no, the cost went from about 12 to 15.50, 15.60, depending on the exchange rate.

Yeah.

Sometimes it was even coming over 16 pounds.

So the margin was less.

Yeah, the last increase went up.

Yeah, yeah, last increase, like, no, it wasn't that, because, yeah, it just started and then...

No, but then again, that's...

That's the whole point, you know, it's unique and it deserves a margin like that.

It deserves to have, and people who are buying it, that proves, even though it's upset people,

but it proves that it's worth it.

Yeah.

That's what...

That's all depends how fast you want to sell.

For example, our policy was, because it was nearly expired, we tried to bring it down.

Yeah, we were getting it very quick.

And we, it works.

In different times.

But if we knew we couldn't get the last one, we couldn't, we didn't need to...

Slow it down.

Bring it down much.

We couldn't...

We could just keep the price a bit higher and not selling it even a pallet or half a

pallet, keep all, but it's changed because we thought, just sell it quick as possible

to finish all the expired one and get the next one and get rid of it.

But obviously, things changed.

Yeah.

Because people are paying 20 quid for three tins of T&L when they're not...

So if, that's the thing, if it's not expired one, the retail price can be kept between

19 and 20 pounds.

Yeah.

But then on your pallet price, you can just do it somehow the...

Big, big, big...

Big different benefit for the cash and carry.

And then they start selling it lower and we're getting competition with them.

That's what always happens.

No, that wouldn't happen that much.

If it's just like...

It did.

It started, you know, started at Amara.

Amara started that.

They bought from us and then they started selling it for nothing, even below cost.

Mm-hmm.

But they were just doing straight to the surface.

Get themselves going, weren't they?

Yeah.

Yeah, that thing, when it happen, you can sort it, but still it's your product.

Yeah.

As long as you get your profit.

Yeah.

You know, and it's one of happen.

Then you know it's yours.

Yeah.

Because even if you're at...