If that proves correct, the air you're buying would remain the current model for several more months.

So if we think about it in terms of depreciation, keep the 16 Pro until October.

Its resale value probably falls.

Buy the air now at £790.

You're buying it after a massive retailer discount has already taken a chunk out of its depreciation.

That last point is important.

The £190 discount isn't just saving you £190 today.

It also means someone else has effectively absorbed the first £190 of depreciation for you.

For example, purely illustrative, buy at £790.

Six months later, it's worth £700.

You've only lost £90.

Whereas someone who paid £980 lost £280 over the same period.

That's why I think the Costco price changes the equation so much.

One other thing I've noticed from talking to you over the past few...